Added Value for Exhibitors
Explore, showcase, and demonstrate new technologies.
Target hard-to-reach customers with face-to-face promotions
A one-stop shop to explore business expansion opportunities
Monitor and observe competitors’ business
Discover and boost export activities
Sign business deals with new parties and partners
Exhibiting Tips
How to maximize your presence at SAUDI HOME SHOW
As trade show organizers with over 15 years of experience, we have been asked to share our best advice to maximize exhibitors’ return on investment (ROI).
Here are 10 simple but effective tips every exhibitor can use.
Know your audience and focus on their needs.
- ID the perfect prospect for your product or service.
- Select the most appropriate solutions to present to your target audience.
- When creating your exhibit’s messaging, focus on product benefits that address.
Identify and prioritize the top three reasons why you’re exhibiting.
- Focus on these reasons when making your strategic and spending decisions.
- Ask yourself, “Will doing this help me reach my goals?”
- You may be exhibiting to:
- Gather qualified sales leads.
- Promote new products.
- Enhance your corporate brand.
- Educate your audience.
- Cement existing client relationships.
- Conduct business meetings.
- Obtain press and media coverage.
- Recruit distributors, dealers, representatives, and employees.
- Perform competitive, market research.
- Attend educational sessions.
Set strategic, measurable expo goals.
- Establish realistic goals based on your target market as a percentage of anticipated show attendance, the number of exhibiting hours, exhibit size, staffing, and budget.
- Predetermine how you will measure success after the expo is over.
Identify the products or services you’ll showcase.
- “New” is the most powerful word at the expo. New products are attendee magnets!
- If you have a large product line, display only a significant sample.
- Attendees want to interact with your product or service in your exhibit.
Design an attractive, functional, modern exhibit.
- Keep your exhibit open and inviting.
- Don’t block more than 20% of the aisle with displays, walls, or extra staff.
- Use color, light, and movement to attract attendees.
- Keep visitors in your booth using engaging presentations, hands-on demos, and professional staff.
Use high-impact graphics focusing on your customers’ needs.
- Your graphics should be large, colorful visual “speed bumps” to attract attendees’ attention and communicate your message.
- Effective graphics communicate what your product can do for prospective customers in about 3.5 seconds, which is equivalent to the time it takes to walk past a 10’ x 10’ booth.
Promotion – Pre-Show, At-Show, Post-Show
- Be proactive in inviting your most-wanted list of qualified attendees to stop by.
- Industry studies have shown that an exhibitor can double the number of qualified leads at a show with effective pre-show and at-show promotional campaigns.
Prepare your staff for “show business”
- Trade shows are a different model of sales opportunity with unique challenges.
- Don’t expect your exhibit staff to perform unprepared in your exhibit.
- Double your qualified leads by allocating a few percent of your overall budget for professional exhibit staff training.
Record all critical follow-up information on a lead form
- Then follow up on your expo leads and provide relevant information they need, including contact info, product interest, current supplier, reason for changing vendors, role in the purchasing process, timeframe to buy, and requested follow-up.
Provide promised follow-up within 48 hours of expo closing (if not sooner)
- Industry statistics say that no follow-up is done on 80% of expo leads!
- Prepare your post-show follow-up process before you leave for the expo.
- Stand out by contacting your prospects by an agreed method no later than a week after the expo closes.
Exhibitors Profile
TABLEWARE
Glass
Porcelain
Ceramics
Melamine Kitchenware
Cutlery
Wooden Products
Plastic Kitchen Utensils
Storage boxes and bowls
Plastic Organizers
COOKWARE
Cooking pots, pans, and saucepans
Stainless Steel Cookware
Granite Cookware
Enamel Cookware
Iron, Aluminum, and Copper Cookware
HOME TEXTILES
Upholstery fabrics
Decorative fabrics
Rugs and carpets
Curtains and Window Treatments
Bed Linen
Textile Accessories
HOME DÉCOR
Decorative Bathroom and Kitchen Accessories
Lighting / Chandeliers
Pictures and frames
Home fragrances, Candles, and Candleholders
Decorative plants and flowers
Wooden Home Accessories
Figurines and sculptures
Paintings and Wall Art
Vases
Table Accents
Mirrors
HOME APPLIANCES
Small Home Appliances
Toaster
Portable Dishwasher
Blender
Food Processor
Instant Pot
Rice Cooker
Slow Cooker
Stand Mixer
Juicer
Pressure Cooker
Steamer
Waffle Iron
Bread Machine
Ice Cream Maker
Yogurt Maker
Coffee Grinder
Popcorn Machine
Panini Maker
Deep Fryer
Food Dehydrator
Garbage Disposal
Built-in Kitchen
Oven\Stove Top
Dishwasher
Washing Machine
Dryer
Coffee Maker
Microwave Oven
White Goods
Small Fridges
Oven / Mini Oven
Refrigerator
Freezer
Microwave
Toaster Oven
Cleaning Appliances
Vacuum
Iron
Steamer
Ironing Boards
Laundry Hangers
Cleaning utensils
SMART HOMES
Smart TVs
Smart Home Tech
Domestic Robot
Ceiling Fan
Detectors
Security Devices
Safety Devices
Entertainment Systems
OUTDOOR LIVING
Garden umbrellas
Shutters
Parasol bases
Awnings
Barbecues
Barbecue Accessories
Outdoor Ovens
Outdoor Heaters
Outdoor Fireplaces
Fire Baskets
ACCESSORIES
Decorative Bathroom and Kitchen Accessories
Lighting / Chandeliers
Pictures and frames
Home fragrances, Candles, and Candleholders
Decorative plants and flowers
Wooden Home Accessories
Figurines and sculptures
Paintings and Wall Art
Vases
Table Accents
Mirrors
FURNITURE
Furniture & Furnishing
Wardrobes
Bedroom Furniture
Sofas
Dining Room Furniture
Lazy Boys
Windows & Doors Furniture
Kids Room Furniture
Sponsorship Options
Your advertising and sponsorship choices for SAUDI HOME SHOW
SAUDI HOME SHOW offers a wide range of exciting advertising, sponsoring, branding, and promotion opportunities at the exhibition site to carry your premium brand message to the whole world.
Thanks to the new variety of branding and advertising opportunities that we offer
- you will reach your target group quickly and effectively at the right touch points.
- you can choose an advertisement option that perfectly fits your budget and ROI.
- you can be the master of your own success. Do not only participate but put your brand in the spotlight that it deserves.
From August 2023, the new sponsoring options will be available, and a detailed overview of all benefits will be gladly provided then.
